As of 2021, 94% of New Zealanders were active internet users. The World Internet Project of 2021 found that 40% of users reported being contacted by someone online asking for bank or personal details, although most users who had their privacy violated online reported that it was ‘not really a problem’, or ‘minor in nature’. 6% of responders were non-users of the internet (either they never used, or hadn’t used the internet in the prior 3 months). The highest proportion was in the over 65s, of which 16% were non-users.
The lowest income category, that of up to $30,000, were the highest non users at 13%. There was no evidence of an urban / non-urban divide.
For people who did not use the internet, the most used reason was that they thought it had no purpose (the over 65s most citing this reason). Other relatively popular reasons were that the responder felt they were too old, they were suffering from an illness or disability or that they didn’t have enough knowledge to use the internet. A third of non users stated that nothing would help to make them use the internet. 17% said understanding the benefits might entice them to use it.